Back to Black vinyl! 60th Anniversary of the vinyl long play album December 28, 2008
Posted by oktyabr in audiophile, listen to this, musik links, opinions, other cool stuff, personal.
Think vinyl is dead? But it’s not! Far from it in fact. And as evidence take a look at Universal Music Group’s “Back to Black Vinyl” campaign celebrating the 60th Anniversary of the LP (“long play”) album! I know, I know, I’m sure at least one reader must think this born of quaint nostalgia known to frequent the “boomer” generation but think about it… when is the last time you saw a new release on cassette, reel to reel or 8 track?
By contrast vinyl has never gone away completely and fairly recent marketing schemes seem to indicate it might be making a bigger come back than you may think…
Back to Black is a serious campaign featuring represses of some of the greatest albums of all time… everything from Martin Gaye to Metallica, Ronnie James Dio to Pink Floyd, Steely Dan to Guns & Roses and an awful lot in between. Most of these are remastered and are an “audiophile quality” repressing on heavier vinyl, usually 180 gram. To make things more enticing to the younger iPod crowd you can download the entire album for free in mp3 format simply by entering the special code contained on the inside of any of the many offered albums! One for Dad, one for the kids, all at one low price. Pretty sweet!
I first found out about this deal after spotting a large selection of NEW albums at my local Fred Meyer’s store (a Kroger’s affiliate, think a slightly smaller and more expensive version of Walmart, if you have never heard of Freddies). Originally rumored and later confirmed to have started out as a corporate level order and stocking made by mistake it now seems that sales have taken off enough that at least this chain will continue carrying the favorite medium of many. Other brick and motar stores are also carrying the “Back in Black” selections, as well as online retailers… take a look at the website for more information… and if your local electronics and music store isn’t stocking vinyl (yet) point them there too!
On a related tangent, only a day after my son and I agreed to buy Coldplay’s new CD, “Viva La Vida”, I spotted this one on vinyl as well and while aparantly not part of the “Back to Black” campaign it too was marketed with a more modern flair actually *including* the complete CD version for free INSIDE the vinyl album packaging! The album on both mediums for only a few bucks more than the original CD??? That’s a no brainer!
I won’t go into a big diatribe in this post about why I think vinyl is superior (technically it IS, but I’ll let you google that yourselves), I’ll only say that with a good turntable and stylus (needle) connected to a decent amp and speakers there is little that can compare. Vinyl takes an effort to listen to and a surprisingly high amount of skill and patience… you don’t just push a button and listen. This means that most people, if they are going to go through the trouble to carefully place a record on the turntable, line up the tone arm and gently put it into play that they really intend to listen to the music, not just fill the room with background noise while you do something else. While I won’t likely be buying my entire music collection on vinyl anytime soon this aspect of the music loving “hobby” (along with searching thrift stores and garage sales for that next bargain priced addition) makes me quite pleased to see that vinyl has NOT gone away and with any luck will be around to stay for quite some time yet.
Back to Black Vinyl
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